Portfolio — Marimo Honda

MarimoUX — Personal Portfolio

Designed and developed this responsive and accessible portfolio website to showcase UX and design work. Includes a custom carousel, accessibility mode, and video background control for user comfort.

UX Case Study — AutoScout24 Listing Flow

Context

Conducted as part of a joint program between the University of Basel and Swiss Marketplace Group (SMG).

Goal

Improve the vehicle listing experience on AutoScout24 for inexperienced sellers.

Method

Semi-structured remote usability testing with 6 participants using Lookback. Focused on task flow clarity, terminology understanding, and expected feature grouping.

Key findings

The flow was overall clear and self-explanatory, but users struggled with unfamiliar car terminology and step order. Suggested improvements included clearer terms, simpler categories, and better progress guidance.

Impact

Identified design and content refinements to lower cognitive load, improve clarity, and enhance user confidence during listing creation.

Role

UX Researcher — study design, participant management, data analysis, synthesis, and reporting.